Marketing

The Single Most Effective Marketing Tactic For B2B Marketers

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According to the 2011 Marketing-Sherpa B2B Marketing Advanced Practices Handbook, the most effective marketing tactic identified by B2B Marketers all centered around one thing. The far reaching handbook revealed many interesting insights into the world of a B2B Marketer and when asked to choose the one tactic that is the […]

Marketing

Shoppers Want Integration, Retailers And Marketers Not Delivering It

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In two separate reports/surveys issued by my-buys, a provider of cross-channel personalization for retailers, revealed that integration, along with convenience and service are what consumers want most but find most retailers and retail marketers don’t deliver. Their 4th annual Consumer Insights Survey queried over 1,000 adults, evenly split between men […]