Am I “Micro-managing” My Kids?

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The “Mom” The high school my son attends has implemented Edline, a program which allows students and parents online access to assignments, course calendars, grade sheets, absence reports, team practice schedules… essentially every aspect of the high school student’s academic and extra-curricular life. Of course I am thrilled with this […]

Blast-free open pit mining meets production targets

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Knauf Latvia produces construction materials in Sauriesi near Riga, the capital of Latvia. The main source of raw material is the company’s gypsum mine a few kilometres away. Blasting was used as main mining method.  To decrease blasting impacts on environment around the quarry for its mining operations the company […]

Faxed to Death: Can This Old Technology Adapt to a Digital World?

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Believe it or not, the need for faxing still exists, especially for businesses that handle private customer information such as healthcare providers, insurance companies, or financial service providers. In addition, many businesses continue to use old fax machines supported by expensive dedicated analog telephone lines. While some businesses may still […]

YouTube Time Stamp For Brands, Because “Ain’t Nobody Got Time For That”

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How brands can take advantage of the new YouTube Time Stamp feature for targeted messaging and fostering social engagement. In situations when a GIF or Vine just isn’t enough to fully convey the context of your brand’s message, you’d likely take the next logical step and include video. Problem being, […]

Marketing

The Single Most Effective Marketing Tactic For B2B Marketers

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According to the 2011 Marketing-Sherpa B2B Marketing Advanced Practices Handbook, the most effective marketing tactic identified by B2B Marketers all centered around one thing. The far reaching handbook revealed many interesting insights into the world of a B2B Marketer and when asked to choose the one tactic that is the […]

Marketing

Shoppers Want Integration, Retailers And Marketers Not Delivering It

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In two separate reports/surveys issued by my-buys, a provider of cross-channel personalization for retailers, revealed that integration, along with convenience and service are what consumers want most but find most retailers and retail marketers don’t deliver. Their 4th annual Consumer Insights Survey queried over 1,000 adults, evenly split between men […]